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Wednesday, December 8, 2010

Seventh Generation Optical Brightener- Giveaway!-CLOSED

Congrats to Janice! You won the prize pack! 


As a mom, you already do so much to protect your family- buckling seatbelts, cooking healthy meals and requiring bike helmets. But did you know that the laundry detergent you may be using could contain little-known chemicals called optical brighteners?

According to scientific research, these can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways.

When ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.

So how can you avoid these optical brighteners? Seventh Generation makes it easy because their laundry detergents are not only free of optical brighteners, but they’re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment. 

When washed in a conventional laundry detergent that contains optical brighteners, clothes appear to glow under a black light. When you use Seventh Generation liquid laundry products, you won’t see the same glow on your clothing. 

Take a look at this experiment in the photo below. We took two identical organic cotton shirts and washed one in a conventional laundry detergent that contains optical brighteners and the other in Seventh Generation laundry detergent which does not use optical brighteners. 
Shocking, isn't it?  

For more information about Seventh Generation laundry products, please visit, or sign up for their newsletter at Be sure to visit Seventh Generation on Facebook and on Twitter to “Like” and “Follow”, so that you can keep up with the latest news from Seventh Generation.

Our Review:

A few of our kids have had mild eczema. It has since gone away, but one of the recommendations that our pediatrician gave us, was to use unscented and mild soaps and detergent. Especially for the babies clothing. I have heard great things about Seventh Generation Products but I didn't realize how fantastic they were until I received my set of Laundry Detergent, Fabric Softener and Dryer Sheets. I especially love how eco-friendly the products and packaging is. I definitely like the results I had with Seventh Generation Products. I must say though, I really do like having my scented laundry products. I received a Seventh Generation Prize Pack from Seventh Generation through My Blog Spark. 

The Giveaway: 

One of my lucky readers will win their very own Seventh Generation Laundry Products. 

Mandatory Steps to Enter: 

Follow my blog. Leave a comment with about your thoughts about Eco-friendly Laundry and household products.

This Giveaway Ends: 12/16/2010 11:59PM MST 


  1. I love the thought of using eco friendly household cleaners/products! I already use an eco friendly glass cleaner! I'd love to try these.

    New follower (Nicole-Lynn).

  2. I want to try eco-friendly laundry and household products because they're less harmful to the environment :) *Thanks* for the giveaway!

  3. id love t try some eco friendly laundry products as part of my new years resolution to be more green!

  4. We use eco-friendly detergent. I just can't handle the guilt of releasing all those chemicals (in conventional detergent)into the environment.


  5. I'm a follower and I would love to try more eco-friendly laundry items to help teach my kids to be more eco friendly period.

  6. I follow; I think eco-friendly products are great! Not only for me, but the environment as well.

    Thanks for the giveaways!

  7. one of my three little doggies has epilepsy. lots of chemicals cause him to seize. i have been really trying this lastyear to replace most all my cleaners with natural alternatives. i would like to give this a shot as well.
    i follow on fb, gfc and networked blogs
    thank you
    tattgiff at centurytel dot net

  8. I follow your blog via gfc, and I love eco friendly products, why not help the environment when you can? suelee1998 @


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