Style Me Up!

Style Me Up!^™ Arts & Crafts Collection 

for Style-Savvy Tweens Hits the Runway at
Target – November 1

Creativity-Inspiring Fashion-Forward Assortment
Lets Girls Express Their Unique Style as They Design Their
Own Accessories, Jewelry and More!

Montreal – November 1, 2011 – She’s got the look…!  Tween fashionistas with a passion for fashion can step out in trendsetting style with Style Me Up!^™, a chic collection of do-it-yourself fashion kits from Wooky Entertainment, Inc. available exclusively at select Target stores just in time for the holidays.

“Girls want to look their best all the time and with Style Me Up!, they can create the designs they’ve always dreamed of and update them whenever they want,” said Christina Sklavenitis, Vice President of Marketing for Wooky Entertainment.  “The new collection lets girls tap into the latest red-hot fashion trends in an affordable way that lets them showcase their personal style and do it with flair.”

The debut Style Me Up! collection at Target features eight glam kits for girls ages 8+ that include everything they need to create one-of-a-kind designs with jewelry, fashion accessories and more.  The inspiration begins with the line’s distinctive geometric shaped packaging outfitted with stylized art in an invitingly warm color palette.  All kits include an instruction booklet to help ensure that every design a girl creates is perfect and entirely her own.  The Target collection includes:

• Dazzling Key Pendants – Style is key!  Fashionistas can unlock their individual flair with their own fab key pendants.  The kit features six metallic key pendants for girls to personalize their way along with a working station and tweezers, adhesive sheet, rhinestones, jump rings and glitter powder.  SRP $9.99

• Diamond Tags – Diamonds are a girl’s best friend!  And this kit lets them make a stylish statement with tags that twinkle with their personality.  The package features eight plastic tags, printed patterns, working station and tweezers, seven tubes of glitter, more than 500 rhinestones, four ribbons and four metal chains.  SRP $9.99

•    Forever Friendship Bracelets – Make them, wear them and share them!  This kit lets girls design friendship bracelets with a professional look that will be sure to dazzle all their ”besties.”  It comes equipped with a foam friendship wheel with plastic top, eight thread colors, nearly 300 beads and two printed patterns.  SRP $9.99

•    Picture Perfect Bands – A bracelet kit and so much more!  Girls can personalize their wearable designs with their favorite photos so their BFFs are always close at hand.  The package contains four bracelets, four interchangeable photo frames, 60 pieces of glitter paper in assorted shapes, 70 rhinestone stickers, ribbon and glue.  SRP $9.99

•    Rock Star Jewelry – A star is born!  Now girls can “rock out” right down to their jewelry with customizable looks sure to take center stage.  Supplies include 14 guitar picks, rub-on sheet and stickers, cord, beads, clasps, earring wires, jump rings and a hook.  SRP $9.99

• Sparkling Jewelry – Sparkle and shine!  Standout jewelry designs are a snap to make with this fab collection of four earring shapes, five ring bases, 500 rhinestones, sun catcher paint, six earring wires, ten jump rings, tweezers and a paintbrush.  SRP $9.99

• Chic Purse – It’s in the bag!  Now girls can strut their stuff with a purse that reflects their personal style.  The kit features one denim purse, 45 rub-on transfers, transfer stick, fabric paint, ribbons and rhinestones.  SRP $14.99

• My Fashion Scrapbook – Capture the moment!  Girls can proudly show off their creativity with a scrapbook filled with picture-perfect memories arranged and decorated just the way they want.  Contents include a beautiful scrapbook, glue stick, colored pencils, ribbon, scissors and rhinestones.  SRP $14.99

As a special style-savvy score, every Style Me Up! arts & crafts kit offers girls a one-time 20 percent discount on her order from the Style Me Up! Fashion Design Studio, an online design-it-yourself destination that makes her fashion-forward dreams come true.  The new service from Wooky Entertainment and FashionPlaytes lets girls design their own wearable tops, dresses and more – and then have their order delivered directly to their door!

About Wooky Entertainment Inc.

Wooky Entertainment is a Montreal-based brand development company that produces and distributes high-quality, trend-right product worldwide.  Wooky aims for excellence in design and creativity, as the company’s goal is to present the latest, freshest, fashion-forward innovations for everyone!  For more information, visit Wooky Entertainment at www.wookyentertainment.com.